If you have ever looked into promoting your website you will probably have heard of SEO. So what is SEO exactly and how does it affect your website? In this post we will give you an introduction to SEO that wont give you a headache.
What is SEO?
SEO or Search Engine Optimisation is process of increasing the visibility of a website or a particular web page in the search engine’s “organic” (or un-paid) search results. SEO is the technique of optimising a website by developing specific components of a website to increase its position in search engine results, like Google or Yahoo, in so doing improving the number of visitors to your website
For instance, let’s say you sell sunglasses for goats, you’ll want to be at the top of the search engine results pages when someone types “sunglasses for goats” right? Well the aim of SEO is to get your site up nice and high in those results.
SEO is one the most powerful methods of digital marketing, however it is also the most complex. Nonetheless, when carried out the right way you are able to substantially improve the number and quality of visitors to your website.
The SEO recipe
SEO is a complex mix of numerous different factors related to your website. Below is just a short list of some of these factors
- How the site is designed
- The words and images used on the website
- How the words and images are structured
- How many other websites link back to your website
- The quality of links back to your website
- How and where your website appears in social media
Sounds easy right? Ummm.
The search engines like Google, Bing and Yahoo use a software, often referred to as spiders, to crawl through and scan as many website details as they can. These details are then applied to their own unique algorithm which each search engines has, and this used to decide what the website is about and for what details the website will rank the site.
Sadly, these search engines don’t like to freely announce the important points that define their algorithm. If they did, the search engine results will probably be stuffed with weight loss potions and dating websites, therefore they safeguard these factors rather carefully. Additionally, they update their algorithms on a regular basis to reflect what people are searching for. Google on its own makes adjustments to its algorithm in excess of 500 times every year.
Further SEO reading.
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